The Belle's family

Welcome to the Family!

When you eat Belle's you don't just treat yourself — you're joining the family! That's why we care wholeheartedly about what goes into every bag, making sure it's full of joy, flavor, and goodness.

Handcrafted in small batches with real ingredients and creativity, each flavor has its own unique personality — just like you! Celebrating uniqueness, connection, and snacks in the most delicious way.

From Our Family to Yours

My husband and I started Belle's Gourmet Popcorn turning our love of snacks into a mission to share indulgent, small-batch, better-for-you popcorn with people everywhere. He brings culinary and business know-how, I bring a science and public health mindset, and together we built a family-owned brand with a simple purpose: bring joy, connection, and inclusiveness.

Motherhood guides our values-driven company, and our kids inspire our rule: if we would not feed it to them, it is not good enough for our customers — because to us, our customers are family.

Welcome to the family!

Belle's founder holding four flavors

About Us

2018
Founded

Started in a home kitchen and now based in Farmers Branch, Texas.

Family
Owned & values-driven

Inspired by our own kids — we use clean ingredients we'd feed our own family, because our customers are family.

15
Flavors and counting

Reinventing America's favorite snack through exciting flavor innovation.

2 yrs
Award winners in a row

Trailblazer Award 2026, Best in Show 2025 and Winner 2025 at the Most Innovative New Product Awards.

There For All Your Moments

Belle's characters snacking at work, on vacation, at movie nights and more